Today, my Creative Director brought in a little show-and-tell. She dropped a bag at my desk containing a variety of boxes and other sample materials from Dr. Nicolas Perricone's latest line of products: SUPER.
Look at this stuff. Beautiful work both in design and messaging from Toronto design firm, Concrete. Bright, modern, fresh, simple and clear. What shelf appeal! I would definitely pick these up.
The website is where you really start to see the bright, bold and simply FUN brand come to life. Here, Concrete has combined the simple typography, vibrant colors and vector illustrations of the packaging with photography and motion.
A Super boutique scheduled to open July 2010 in Berkeley, California launches a global boutique expansion plan into Los Angeles, New York, Chicago, London and other major cities around the world. Super is also scheduled to launch exclusively at all Sephora stores nationwide October 2010 and online at www.getsuper.com.