6.24.2006

a few of my favorite things

Last year I went on a trip, visiting design studios in Amsterdam, Arnhem, Rotterdam, Eindhoven (all Netherlands) and Antwerpen (Belguim).

We visited KesselsKramer, an advertising agency based in Amsterdam (don't be turned off by their website ... they basically poke fun at everything and their website plays off of all of the horrible examples of web design that are out there ... and it changes daily—to a new badly-designed site!). Anyway, one of my favorite things was a promotional piece they gave us when we visited their studio—which is another point I'll go into in a minute.

Pictured here is "The Privacy Creator." Simply a bee-keeper's hat with enhanced packaging. The back of the package reads, "In the hustle and bustle of today's world, a little privacy is one of the most expensive commodities. That's why KesselsKramer originated the idea of creating instant privacy: The Privacy Creator is the latest in identity headwear. Wear this Brain Cap to maintain the utmost discretion in thought, idea and personal private moments. We all know the feeling of wanting to be alone for a moment during a trying meeting. The privacy creator now offers just that. It gives you an oasis of rest and lets the outside world know—in no uncertain terms—that you don't want to be disturbed. Although KesselsKramer Private Moment Masks look the same, yours is extremely unique. Worn correctly, this Privacy Creator can conceal and nurture identities in crisis!"


This crazy bunch of advertising trend-setters are housed in an old church. From the outside, it looks like the rest of the block, but upon entering, you might feel a bit like an Alice in Wonderland. They've built log cabins in the nave, including diving boards for those employees who just can't handle the height. A black tiger sits atop the altar and they've turned the south transcept into a quite a place to lunch.

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